Nutricosmetic and beauty-from-within beverages sell best in Europe, but as consumers in this region discover the benefits and learn more with the help of educational marketing campaigns, the category will grow tremendously.
Beauty foods are hotting up as an area of interest for
multinationals, if rumours about a Coca Cola-L'Oréal collaboration
for a tea-based skin care drink prove founded.
Danone is planning to introduce a new line of cosmetic yoghurts
next year, according to press reports, as it seeks the next level
of differentiation in the increasingly competitive functional dairy
market.